We worked with Blue Goose to create our website. What a great decision! They took the time to understand the organization, as well as our vision and goals. The website is stunning, user-friendly, and aligned with our brand. Their attention to detail, creativity and professionalism is an example of “What would excellence do?” We would highly recommend Blue Goose to anyone looking for a firm that is talented and reliable.
Joan Willms, CEO of Graydon Hall Nursery Schools- Your website is difficult to update, causing delays in publishing content and increasing staff workload;
- Staff without technical backgrounds often spend hours managing simple updates due to an outdated CMS.
- Donation pages are not optimized, leading to a lower-than-average conversion rate;
- Accessibility issues may exclude nearly 20% of your audience and put you at risk of lawsuits, complaints, or funding disqualification;
- Outdated navigation makes it difficult for users to find key info, resulting in missed opportunities to engage;
- Many teams rely on 3+ disconnected tools just to manage web content, email signups, and event updates;
- Limited analytics make it hard to understand what’s working or to demonstrate impact to funders and boards.
The case for acting now
- You have upcoming campaigns or programs that hinge on engagement. Our team will ensure your content is accessible, timely, and easy to act on;
- Expectations from funders, partners, and users are rising. Funders and partners increasingly expect accessibility compliance, mobile readiness, and clear evidence of impact vs. dollars spent;
- Every month spent maintaining the status quo costs you—in staff time, missed donations, and limited visibility. Small inefficiencies add up fast;
- Everyone is competing for the same donation dollar. Working with Blue Goose gives your organization an edge, making it easier for donors to give, stakeholders to trust, and communities to engage.
What’s possible with Blue Goose
Based on recent client engagements, these are the kinds of outcomes we consistently deliver:
- 15–30% increase in donation conversion rate when optimizing for speed and mobile use;
- Minimum 40% reduction in staff time spent managing content with a CMS built for non-technical users, freeing your team up to work on programs, community engagement, and donor relations;
- 15-20% reduction in cost per dollar raised;
- 100% increase in email signups within 60 days by clarifying calls to action and simplifying the user journey;
- 25-35% increase in returning visitors after improving content structure and site performance;
- 33% increase in retention on mobile devices due to a mobile-first design and speed optimization;
- ADA and Section 508 compliance and accessibility optimization;
A Goose Grant helps you maximize your budget by matching a portion of your investment. It demonstrates to partners, sponsors, and funders that your organization is cost conscious and focused on optimizing outcomes.
Full 1:1 Match
Every dollar you allocate toward your project is matched by Goose Grants, up to $30,000.
Maximized ROI
Maximize your budget to deliver richer storytelling, conduct research directly with stakeholders, and design a frictionless user experience.
No Surprises
Your grant applies directly to all phases of your project—discovery, design, development, accessibility compliance, and post-launch support.
You’re Eligible
Organizations of any size can qualify.
Design for Growth
Put your extra budget toward activities that change outcomes: user testing to uncover barriers, accessibility improvements that broaden reach, and conversion-focused design to turn visitors into donors.
To be eligible to apply for a Goose Grant, you must:
- Be ready to begin your website project within 30 days of selection.
- Be a registered 501(c)(3) nonprofit organization based in the United States.
- Have a project budget of at least $10,000 USD.
- Agree to have a brief discovery call with us to discuss your website’s scope.
10k Core Investment
✅ Discovery, defining multiple phases of technical scope
✅ Site architecture and content audit
✅ A best-in-class, customized visual design following your brand guidelines
✅ Mobile-first responsive development
✅ Up to 50 pages migrated from your current website
✅ 2 core content types, like news, blogs, events, programs, services, and announcements
✅ One-click donation link to your fundraising platform
✅ WordPress CMS
✅ WCAG 2.2 AA (ADA, Section 508) compliance
✅ Performance tuning and enhanced site speed optimization
✅ On-page SEO fundamentals, including metadata, headers, and accessible URLs
✅ Security hardening, including WordFence basic
✅ CMS training session, user manual, and post-launch support checklist
✅ Integration with Google Analytics 4 and Search Console
+ 10k Goose Grant
Your grant, your impact. We will work with you to choose two of the following:
✅ Expanded stakeholder interviews or user research
✅ Tailored backend workflows for content authors
✅ Multilingual or translation-ready infrastructure
✅ Donation UX optimization (e.g., multi-step forms, autofill, embedded giving)
✅ Visual storytelling enhancements (custom icons, photography art direction, animation)
✅ Accessibility testing with real users
✅ Contact or newsletter sign-up form (1 standard form setup)
✅ 1 additional core content type (e.g., events, services, programs, blogs, announcements)
✅ 6 months post-launch support
✅ Extended CMS training or written documentation
✅ One additional page template
Larger grants (up to $30,000) allow for additional upgrades beyond the options listed above.
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