Most nonprofits are expected to do more with less.

Your website should make that easier, not harder.

We worked with Blue Goose to create our website. What a great decision! They took the time to understand the organization, as well as our vision and goals. The website is stunning, user-friendly, and aligned with our brand. Their attention to detail, creativity and professionalism is an example of “What would excellence do?” We would highly recommend Blue Goose to anyone looking for a firm that is talented and reliable.

Joan Willms, CEO of Graydon Hall Nursery Schools

About Goose Grants

For nearly 20 years, Blue Goose has worked with non-profits and public sector organizations to build award-winning, usable, and easy-to-administrate websites with built-in strategies to boost your reach and impact. Plus, 20% of our revenue is directed back into web grants for charities.

Every month, two non-profits will receive a Goose Grant to overcome their biggest digital hurdles—whether it’s boosting accessibility, improving administration and workflow, expanding donor engagement, or improving user experience. The grants will make administration easier so you can focus on what matters most.

We have two grants available:

  • Spend $30K, receive a $10K grant, for a total project value of 40k
  • Spend $60K, receive a $25K grant, for a total project value of 85k

Next application deadline: June 30, 2025
Next grant announcement: July 15, 2025

To be eligible to apply for a Goose Grant, you must:

  • Be ready to begin your website project within 30 days of selection.
  • Be a registered 501(c)(3) nonprofit organization based in the United States.
  • Have a project budget of at least $30,000 USD.
  • Agree to have a brief discovery call with us to discuss your website’s scope.

30k Core Investment

✅ Discovery, defining multiple phases of technical scope
✅ Site architecture and content audit
✅ A best-in-class, customized visual design following your brand guidelines
✅ Mobile-first responsive development
✅ Up to 50 pages migrated from your current website
✅ 2 core content types, like news, blogs, events, programs, services, and announcements
✅ One-click donation link to your fundraising platform
✅ WordPress CMS
✅ WCAG 2.2 AA (ADA, Section 508) compliance
✅ Performance tuning and enhanced site speed optimization
✅ On-page SEO fundamentals, including metadata, headers, and accessible URLs
✅ Security hardening, including WordFence basic
✅ CMS training session, user manual, and post-launch support checklist
✅ Integration with Google Analytics 4 and Search Console

+ 10k Goose Grant

Your grant, your impact. We will work with you to choose two of the following:
✅ Expanded stakeholder interviews or user research
✅ Tailored backend workflows for content authors
✅ Multilingual or translation-ready infrastructure
✅ Donation UX optimization (e.g., multi-step forms, autofill, embedded giving)
✅ Visual storytelling enhancements (custom icons, photography art direction, animation)
✅ Accessibility testing with real users
✅ Contact or newsletter sign-up form (1 standard form setup)
✅ 1 additional core content type (e.g., events, services, programs, blogs, announcements)
✅ 6 months post-launch support
✅ Extended CMS training or written documentation
✅ One additional page template

60k Core Investment

✅ Discovery, including user research and defining multiple phases of technical scope
✅ Site architecture, content audit, and top task analysis
✅ A best-in-class, customized visual design system following your brand guidelines
✅ Mobile-first responsive development with flexible layout components
✅ Up to 250 pages migrated from your current website
✅ Up to 3 core content types, like programs, services, staff, impact stories, events, or announcements
✅ Multilingual or translation-ready infrastructure
✅ One-click donation integration, with UX-informed layout options
✅ WordPress CMS with modular, reusable content blocks
✅ Integration with third-party tools, like Raiser’s Edge, Hubspot CRM, etc.
✅ WCAG 2.2 AA (ADA, Section 508) compliance, including accessibility report
✅ Performance tuning and enhanced site speed optimization
✅ On-page SEO fundamentals, including metadata, headers, and accessible URLs
✅ Security hardening, including WordFence with advanced configuration
✅ CMS training session, user manual, and post-launch support checklist
✅ Integration with Google Analytics 4, Search Console

+ 25k Goose Grant

The grant enables deeper research, richer storytelling, stronger systems integration, and lasting sustainability. We’ll work with you to choose five of the most meaningful enhancements for your team and community.

✅ Extended user research and journey mapping
✅ Advanced form workflows (e.g., conditional logic, multi-step, integrated signups)
✅ Interactive features (e.g., maps, timelines, filtering tools, data visualizations)
✅ Visual storytelling package (photography direction, iconography, animation)
✅ Content governance plan and documentation
✅ Multilingual content configuration and translation support
✅ 12-month post-launch support, including analytics reviews and minor updates
✅ Usability testing with real users, including accessibility participants
✅ Onboarding resources for staff (e.g., recorded training, internal documentation hub)
✅ Board or leadership reporting dashboard (integrated KPIs or engagement metrics)

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